Leading military charities Walking With The Wounded (‘WWTW’) and Help for Heroes are to join forces this winter to support hundreds more veterans and their families who will be struggling this Christmas.
Earlier this year HRH Duke Of Sussex announced that more collaboration was needed within the military sector to provide better support for the Armed Forces and veteran communities.* WWTW and Help for Heroes, who have been working together delivering recovery programmes since 2012 are honouring Prince Harry’s vision by collaborating even further via a joint fundraising campaign, Walking Home For Christmas to pay for vital support for veterans at risk, including those who are unemployed or struggling with their mental health.
Today, the British fashion and homeware retailer Matalan was announced as the headline sponsor of the fun walking challenge, Walking Home for Christmas, and hopes to encourage the nation to lace up their boots and organise a fundraising walk in their community. With over 200 stores nationwide and a loyal customer base who are active supporters of our nation’s wounded veterans the partnership is a natural fit for Matalan’s customers.
Participants can register for the walk online for free and upon registration will receive a Santa hat in the post. Between 13 – 23 December, registered friends and colleagues will walk the walk of their choice, wearing the hats, to raise awareness and money for those who served.
The campaign is now in its fifth year and has so far raised more than £1m for those who served and are in need of support. The longest walk to date was by a grandmother in Suffolk walking 400 miles to visit a family member in Northern Ireland in honour of her serving grandson. Other walks have included people carrying their Christmas tree home, collecting a turkey from a farm on foot and getting old regimental colleagues back together for a walk.
Walking With The Wounded CEO, Ed Parker said: “Both our organisations are helping the same person. We help them in different ways. We reach them in different ways. But essentially the veterans and their families are the people we’re all supporting. We really hope that people can come together on this and make it a huge success. We think that by working together we can make Walking Home For Christmas bigger, better and raise even more money.”
Help for Heroes CEO, Mel Waters said: “It makes absolute sense that while we work on recovery together we also fundraise together. It’s something that we’re proud to do given the nature of our partnership.
“We know that social isolation can become an issue, particularly if you don’t have a family at Christmas time. You can feel really removed from society and often need a little bit more support. We want to make a difference together and I really hope the public get behind this.”
Mr Parker added: “I believe that out of these walks over the last few years, and I’ve done some big walks, it’s all about the camaraderie. It’s about the impact that we know we’re having and it’s a time when one can reflect and feel you’re doing something.”
Jason Hargreaves, Matalan’s CEO said:
“Matalan is proud to be sponsoring such an important event and collaboration. The point of, Walking Home for Christmas is not just raising funds for an amazing cause, which is important – but also bringing communities together and supporting individuals at a very tough time of the year. It’s important we recognise that and remind people that support is available and that as communities we can be there for each other. That’s why we’re honoured to be title sponsors of this year’s event.”
To find out more please visit www.walkinghomeforchristmas.com
About Walking With The Wounded:
Established in 2010, Walking With The Wounded (‘WWTW’) supports ex-servicemen and women who have struggled with their transition from the military to re-integrate back into society and sustain their independence.
The charity focusses on employability, mental health and early intervention services to provide social inclusion, independence and to help break the cycle of those who have served and their families being a disproportionately high cohort within homeless, police custody, unemployment and mental health statistics.
Walking With The Wounded’s programmes all work in harmony to address persistent social problems and make lasting improvements to the lives of the men and women we support; breaking the cycle of poor outcomes by focusing on the causes of the problem rather than its symptoms.
About Help for Heroes:
Help for Heroes offers comprehensive support to those who have suffered life-changing injuries and illnesses while serving our country. This support is provided through grants direct to our Heroes and their families, grants to other charities and through four Help for Heroes Recovery Centres across the UK.
A study launched in 2016 by Help for Heroes and King’s College London found of the 750,000 men and women who served as Regulars between 1991 and 2014, at least 66,000 need long-term support.
From the day Matalan started back in 1985, to today over 30 years on, our mission has always stayed the same; to provide outstanding quality and value for modern families.We take our time to listen, understand and evolve to fit changing modern family needs, always with an emphasis on providing the highest quality clothing and homeware for the lowest price.
12 million UK families each year trust us with their precious family budgets and to provide the range, style, quality and value that enable them to run a modern, happy, family home. It’s no surprise then that we have been awarded the prestigious Gold Award at the Mumsnet Family Friendly awards for the last four years, as well as scooping up the Mumsnet Family Friendly Innovation Award 2017 for our Baby Nurture rooms, specially designed to make it easier for parents to shop with their young children.
Each and every one of our 226 UK and 30 international Matalan stores stay true to the Matalan mission of delivering quality and value always. Our locations, late night openings, convenient parking, ‘everything under one roof’ set up and free click and collect service are just some of the reasons why our customers love shopping at Matalan.