“Whenever any of us, as customers, make the decision to buy from a supplier for the first time, we must take a leap of faith… especially when that purchase is for something as ephemeral as advertising.
Having worked with and for the Army for many years in the past, we wanted to promote our new franchise to the resettlement market and, after much research and consideration, decided to launch the campaign with Civvy Street.
Much of our decision was based upon the environment of the magazine and how well the editorial and advertising content met our target standards.
Advertising isn’t a one-off hit. Creating awareness and confidence means being exposed consistently.
We calculated that, at the given circulation, we needed to run the first campaign for eight months in order to attract sufficient applications… how wrong we were! After just four months we have already filled the six training periods available to us.
Thank you Civvy Street. We can now predict the cost per application much more accurately for our 2018 intake.”